FAQ —
Kind Words —
The Collections —
Our Process —
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2027 Collection Guide
Wedding Collections
with abigail anderson
This is the section that does the most quiet work on the whole page. Skip the credentials and the image counts. Write about why you do this — what you're actually paying attention to on a wedding day, what kind of moments you're there to catch, what it feels like to be a couple working with you.
Think about the last time a client said something that reminded you why you love this work. Write from there. Two or three paragraphs is plenty. The goal isn't to impress anyone — it's to make the right couple feel like they already know you a little.
we're so glad that you're here
Welcome Friend
- client name here
[Your strongest transformation-focused quote here — the kind that makes a prospective client think: that's exactly what I need.]
“
REVIEW NO. 1 of 2
- client name here
Add your awesome testimonial to this space.
“
REVIEW NO. 2 of 2
Describe this service in two to three sentences. What does it look like specifically? Where do you travel? What makes it different from a standard wedding day? If this is a specialty, let that show.
If you only offer one type of wedding coverage, use these blocks to highlight different aspects of the experience instead: getting ready coverage, the ceremony, the reception. Think of it as showing couples what a full day with you actually contains.
Your Third Offering
Describe this service in two to three sentences. Lead with who it suits, then paint a picture of what the experience looks like.
If this is a smaller or more focused version of your main offering, explain what makes it feel different rather than just listing fewer hours.
Your Second Offering
Describe this service in two to three sentences. Start with who it's best for, then describe what the experience feels like from inquiry to gallery delivery.
Focus on how a couple will feel working with you, not just what's technically included. What do they walk away with that they couldn't have gotten anywhere else?
Your Primary Offering
every couple is different
here's how we can work together
The Experience
Tell couples why you lead with a conversation before anything else. What do you want to know about them before you ever talk collections? What does that first call or exchange look like?
Write this the way you'd actually say it: warm, specific, genuinely curious. Couples can tell when someone is running through a checklist and when someone is actually interested in them.
CONNECT
let's
the process /
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Describe what you offer beyond just showing up on the wedding day. Timeline help, vendor recommendations, engagement session outfit guidance — whatever you actually do.
Two or three sentences about what it looks like to have you in their corner from the moment they book. This is one of the most underused things wedding photographers can talk about, so don't skip it.
wedding ADVICE
the process /
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Make the case for engagement sessions here in your own words. The practical reason is a good place to start: wedding day portrait time is tight, and couples who've never been photographed together often spend the first stretch of it just getting comfortable.
An engagement session takes care of that before the day arrives. Write it like you're explaining it to a friend, not justifying a line item.
ENGAGEMENT SESSION
the process /
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Walk couples through what your pre-wedding check-in looks like. When do you reach out? What does your questionnaire cover? What are you trying to understand at this stage: timeline specifics, family combinations, venue quirks, anything that could affect how the day unfolds?
The more organized and thoughtful this sounds, the more confident they'll feel handing things over to you.
wedding PREP
the process /
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Keep this one short and warm. One or two sentences that sound like you on the morning of a wedding: excited, present, ready. This step doesn't need explaining. It just needs to feel human.
the process /
BIG DAY is here!
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Tell them when their gallery arrives, how it's delivered, and what they receive. Then add one sentence about what comes after: albums, prints, staying in touch. This section closes the loop on the whole process. Let it feel like a landing, not a logistics rundown.
photo DELIVERY
the process /
Custom collections are available upon request.
A [X]% sales tax will be added to all collections. Travel fees apply to locations outside [X] miles. Just ask and I'll give you a specific number for your location.
Additional wedding coverage .... $[XXX]
[x] Hour Additional engagement session .... $[XXX]
A LA CARTE
XX00
- [X] hours of coverage
- Complimentary engagement session
- Second photographer
- Online gallery with high-resolution files for printing
COLLECTION THREE
XX00
- [X] hours of coverage
- Complimentary engagement session
- Second photographer
- [X]-page [size] linen wedding album
- Online gallery with high-resolution files for printing
COLLECTION TWO
XX00
- [X] hours of coverage
- Complimentary engagement session
- Second photographer
- [X]-page [size] linen wedding album
- [X] duplicate parent albums
- Online gallery with high-resolution files for printing
COLLECTION ONE
Add one or two sentences here about how your collections are structured. If they're built around coverage hours, say so and explain briefly why that matters more than image counts. If every collection includes an engagement session and a second photographer, lead with that. It's worth naming upfront.
custom collections available upon request
COLLECTIONS
REVIEW NO. 1 of 2
- client name here
Your strongest wedding testimonial goes here — the kind that makes a prospective couple think: that's exactly what I need.
“
- client name here
Impressed by their attention to detail and personalized approach to service.
“
REVIEW NO. 1 of 2
LOCATION NAME
For each location, describe what makes it worth choosing. Talk about the light, the setting, the feeling it creates, not just the address. What time of year is it best? What kind of couple tends to love it? Anything practical they should know? Two to three sentences is plenty. Write it the way you'd describe a place you love to someone who's never been.
Adding four to six locations with real descriptions is one of the most genuinely helpful things you can do here. Couples often stall on engagement session planning simply because they don't know where to start. Give them a starting point and a lot of that friction goes away.
[XX] min outside of NYC
[XX] min outside of NYC
LOCATION NAME
For each location, describe what makes it worth choosing. Talk about the light, the setting, the feeling it creates, not just the address. What time of year is it best? What kind of couple tends to love it? Anything practical they should know? Two to three sentences is plenty. Write it the way you'd describe a place you love to someone who's never been.
Adding four to six locations with real descriptions is one of the most genuinely helpful things you can do here. Couples often stall on engagement session planning simply because they don't know where to start. Give them a starting point and a lot of that friction goes away.
[XX] min outside of NYC
LOCATION NAME
For each location, describe what makes it worth choosing. Talk about the light, the setting, the feeling it creates, not just the address. What time of year is it best? What kind of couple tends to love it? Anything practical they should know? Two to three sentences is plenty. Write it the way you'd describe a place you love to someone who's never been.
Adding four to six locations with real descriptions is one of the most genuinely helpful things you can do here. Couples often stall on engagement session planning simply because they don't know where to start. Give them a starting point and a lot of that friction goes away.
[XX] min outside of NYC
LOCATION NAME
For each location, describe what makes it worth choosing. Talk about the light, the setting, the feeling it creates, not just the address. What time of year is it best? What kind of couple tends to love it? Anything practical they should know? Two to three sentences is plenty. Write it the way you'd describe a place you love to someone who's never been.
Adding four to six locations with real descriptions is one of the most genuinely helpful things you can do here. Couples often stall on engagement session planning simply because they don't know where to start. Give them a starting point and a lot of that friction goes away.
[XX] min outside of NYC
[XX] min outside of NYC
LOCATION NAME
For each location, describe what makes it worth choosing. Talk about the light, the setting, the feeling it creates, not just the address. What time of year is it best? What kind of couple tends to love it? Anything practical they should know? Two to three sentences is plenty. Write it the way you'd describe a place you love to someone who's never been.
Adding four to six locations with real descriptions is one of the most genuinely helpful things you can do here. Couples often stall on engagement session planning simply because they don't know where to start. Give them a starting point and a lot of that friction goes away.
[XX] min outside of NYC
LOCATION NAME
For each location, describe what makes it worth choosing. Talk about the light, the setting, the feeling it creates, not just the address. What time of year is it best? What kind of couple tends to love it? Anything practical they should know? Two to three sentences is plenty. Write it the way you'd describe a place you love to someone who's never been.
Adding four to six locations with real descriptions is one of the most genuinely helpful things you can do here. Couples often stall on engagement session planning simply because they don't know where to start. Give them a starting point and a lot of that friction goes away.
[XX] min outside of NYC
Write two to three sentences about wardrobe in a way that makes it feel manageable, not like a project. Most couples are already a little anxious about this. Your job here is to reassure them, give them a clear place to start, and point them somewhere useful.What actually photographs well? What do couples tend to overthink? Keep it practical and kind.
Everything you need to know about styling your engagement session: [Link to your Pinterest board, blog post, or style guide]
The brands or style directions that photograph beautifully and tend to feel like them
Sessions can take place anywhere from [X] months to a few days before the wedding. Here's what I've found works best and why: [Your honest recommendation and the reason behind it. Most photographers suggest three to six months out so couples have images ready for save-the-dates, but write what's actually true for you.
Sessions
engagement
All of our sessions include a complimentary engagement session. It takes time for most couples to warm up to being photographed and understand how we pose. Timelines can be pretty tight on weddings days and 30 minutes may be all we have for portraits - which is why we’ve found that wedding day portraits turn out so much better when couples do engagement sessions ahead of time.
e.g. Fall and spring, when the light cooperates and the weather is kind
Two or three locations you return to often and actually love
What my couples wear
Favorite seasons
Favorite spots
This section deserves a real argument, not just a product description. The one that tends to resonate most: digital formats don't last forever. Online galleries expire. Phones get replaced. The CD your parents got their wedding photos on fifteen years ago is unreadable now.The things you can physically hold in your hands are the ones that actually survive and get passed down.
Write this in your own voice, a little warm and a little matter-of-fact. The couples who hear this argument before their gallery is delivered are the ones who order albums. The ones who don't usually wish they had.
Close with a sentence or two about what designing an album together actually looks like so they know what to expect.
THE PERFECT WAY TO REMEMBER this season
albums
handcrafted
After we deliver your gallery, we'll work with you to order prints and design an album that will become an heirloom for your family.
Albums must be prepaid before design begins and typically take between 4 to 6 weeks to complete (including revisions).
With the exception of printing errors, all albums are non-returnable. Albums may be ordered anytime before or after the wedding day. The holiday deadline for beginning an order is November 1st.
Linen: $XXX each
Leather: $XXX each
Additional 2-page Spread: $XX each
(8x8, 20 pages)
DUPLICATE ALBUMS
Linen: $XXX
Leather: $XXX
Additional 2-page Spread: $XX
20 page 10x10 album
PRICING
Albums are available a la carte or as part of your portrait collection.
FAQ
Timeline, delivery format, and a sentence or two about what the gallery experience is actually like. The goal is for couples to feel like they know exactly what to expect before they even ask.
When will we receive our photos?
Give an honest range based on your actual experience rather than a number you can't always hit. Explain the print release clearly. Add your preference on social media sharing and any tagging requests.
How many photos are typically included, and can we print them ourselves?
Give a specific radius and explain how fees are calculated beyond it. This comes up on almost every discovery call. A clear answer here saves a lot of back-and-forth.
When do you charge travel fees?
Tell them exactly what to do and exactly what happens after they reach out. Do you send the contract or do they need to ask for one? What percentage is the retainer? When is the remaining balance due? Couples asking this question are ready to move. Make it easy for them.
We love your work and want to book. What's the next step?
Schedule your complimentary discovery call — a relaxed, 20-minute conversation where you can share what you're working on, ask any questions, and figure out together whether we're a good fit.
No pressure. No pitch. Just clarity on next steps.
ready to move forward?
WORK TOGETHER
